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Exactly. I think just having the opportunity to plot your own direction is a great incentive as an employee. If it works then that's great. If it doesn't, it will eventually be tweaked or discarded, as we have seen with Broken Matt Hardy, The Nightmare Collective and now Miro.
That's kind of the way I see it. I think it's easy to say oh "they should have controlled him and done a b c instead". But then, how do you know that without trying other options? Heck, I think people also greatly exaggerate the Miro stuff because they are impatient brats (clarification, I'm not calling anyone here that!) who wanted him to be world champion the second he stepped foot in AEW. Not saying his intro was amazing, it wasn't, but his character progression and story with Kip is now fucking awesome and people got what they wanted in the end. Just because they didn't get immediate gratification doesn't mean it's a failure, imo