Keep this feud with Ryback going but flesh out the characters/group more. Give them some depth, more promos/video packages, some wins, maybe attack other wrestlers than Ryback and Orton. But keep the feud with Ryback going until mania, then split Ambrose off into the upper mid card where he can start sniffing at the main event until he is ready. Turn Rollins face (that's how they should split with Ambrose vs Rollins) so Rollins can go into the mid card-upper mid card where he can compete for the IC title/US title and mature some more before he goes up the card to the upper mid card main event sniffing position I see for him. Reigns needs to stay a heel and mature more in ring and I believe feuding with some veterans like Christian could help him in that regard, ala Mr. Kennedy.