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@Adamska., A midcarder with no layers usually means that WWE has no interest for pushing him. Which is fine, some of these people are only here for money so having no character is fine cuz all you'll really be doing is work.
Daniel Bryan sold more merch, he was loved, he was charismatic, he was the underdog face. There was no reason to go with Reigns other than the outdated "looks" problem.