- VarietyUSA is about to flip WWE fans’ expectations for one of the wrestling programs it airs every week.
“Smackdown,” which moved to the NBCUniversal-owned outlet from sister Syfy in January, will be broadcast live for two hours every week starting Tuesday, July 19, from 8 p.m. to 10 p.m., resulting in five hours of live WWE programming on the network each week.
“There is a huge appetite among our viewers for live programming and the ability to move ‘Smackdown’ to a live format brings a new level of excitement and helps truly eventize this every week,” said Chris McCumber, president of entertainment networks at NBCUniversal Cable Entertainment, in a prepared statement.
The move reflects a growing desire by TV networks to find more ways to air content that needs to be seen as it airs, rather than days or weeks later via a DVR or video on demand. Networks like NBC and Fox have turned live broadcasts of favorite Broadway plays into high-rated events, and many broadcast and cable outlets have placed more emphasis on securing rights to top sports events like the Olympics or the NCAA men’s basketball championships.
Also worth noting is that there will be a split of the roster, a draft will be held before the first live smackdown and there will also be separate writing teams and storylines according to Variety.