I just wanna know Owens motives. He quit. Then he returned the next week. Then he attacked Bobby Lashley. Wtf.
The reason WWE doesn't do long term booking anymore is because their fans are impatient ass holes. 'We want heel Ambrose Noooow!!!' holy shit let them tell a story jeeze.
But yeah, Owens quiting was pointless. It just makes him look like a brat. Which is a good thing since he is a heel. He lost to Seth and he took he's ball home, then the next week he wants to play with the other kids again. Classic heel. Or classic kid that is just asking to get bullied.
Owens got so frustrated that he did something based on he's emotions. Now he has gone back on he's word cuz he is a dick. So I guess there is a point.
As for the second line... I believe that's partly true, and why WWE should partially listen to their fans.
It's just like the territory days. Remember an interview with an old northern territory who polled the audience about the match they wanted to see most. They then provided said match, and it surprisingly didn't sell all that well. (It would be similar to if you asked an 80's WWE fan before Wrestlemania 3, you'd easily hear "oh, Hulk Hogan vs the Macho Man for the main event!" but that wouldn't draw, so you got Hogan vs Andre instead.
I think even if the dynamics have changed, the old wrestling fundamentals still would work if they'd stick to them.
Like if WWE had a devil's advocate for everything they do. Like for example, if when they wrote the script for this, someone could say "Wait, he's coming back after one week? Isn't the reason you do an I Quit angle in the first place to either make people believe he's gone and forget about him (getting you a surprise pop) or even for smart-marks who know it's an "angle" you still make people wonder what's next for him and can bring more interest to the character...
For example, Bobby Lashley is, in a sense, owed a Universal Championship match right now due to his high-profile Extreme Rules victory over Roman. You can easily build a title defense that way for the Australia show, and with Owens being gone for a little while by that point you can have him run-in and savagely attack Lashley, grab the microphone and yell about how he injured his best friend Sami Zayn.
Wait until it has stakes, wait until it's juuuuust forgotten enough to make an impact, then BAM.
This had no impact at all.