WWE is losing 40 million dollars this year because they created this "massive over the top" Network and nobody's ordering it.
Priority #1 is making their PPV's matter again. Mission accomplished. Don't feel like it overshadowed Ziggler at all but...
I've been defending the WWE Network a lot on news boards and such because in all honestly, the money they lost is not as dire as it seems to be. A big part of the loss is startup capital which generally makes it impossible for a new business or a new business model to make a profit until the new business or new model has been in place for a minimum of two years to a maximum of five. So the 40 million loss isn't too surprising to me and I am assuming it's not to them either.
HOWEVER, now that I got that out of the way, Snowman, you are absolutely, positively correct. The pay per views have to matter to people because if the WWE Network ever succeeds, the pay per views are the main selling point.
Even before the WWE Champion stopped appearing on the pay per views, they were making odd decisions. Back when I was a teenager, the card for a pay per view would be finalized weeks before the event to allow more build up to the matches. Now the cards are not even finalized by the time the events start. I am not 100% sure, but I think it was Payback when they added two matches previously not on the card simply because they had to kill some time. One of them was Cody Rhodes and Goldust vs "Rybaxel" (I feel dirty even typing that) which we had already seen three times that week on Raw, Main Event and Smackdown.
So, with all of that, you're trying to sell fans on your pay per views and giving one pay per view for free, seems like the best time to debut the biggest name who has never wrestled for the WWE (I am aware he actually did at a much younger age, but that's not the general impression).