With the way it stands now, it doesn't need 2 hours. CM Punk, Johnny Nitro, Elijah Burke, Marcus Cor Von, and maybe even Kevin Thorne need to be put up as "huge stars for their brand. When the ECW champion can be seen as "on par" with the other two (I know it never really will be, but Lashley and Big Show had it close), then they can move to two hours, maybe move a few people from the other brands, add a couple more titles. Also, I loved what they did with having Big Show facing top stars from the other brands. If they could build a champion up that much, it wouldn't be a bad idea for a heel champion to do (CM Punk?).