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Yeah, that's what I'm going for. If people want the Intercontinental Championship to be restored to it's former glory, then it needs to be placed on someone who has a lot of momentum like Cesaro has right now. Plus, does the old adage "The championship doesn't make the wrestler, the wrestler that makes the championship" come to mind? The IC Championship alone isn't a momentum-killer for anyone. That's an issue that all comes down to the booking and treatment that the creative team has for the strap and/or the people that hold it. The second they put the belt on someone whom the fans are invested in, and the second they start booking the championship like it means something again, people will start to look at it differently. Perception is everything in wrestling.
Paul Heyman could even cut a promo after Cesaro wins it, stating that over the past several years, there's been a lot of Intercontinental Champions that have failed to bring any sort of legitimacy to the title (which would serve as sort of a quasi-shoot comment on how far the IC Championship has fallen compared to the old days, appropriate in this era of kayfabe/shoot promos) but that Cesaro is out to change that perception by defending it regularly against any and all challengers. Heyman could also remind people of the prestige the title used to have, held by many people who will eventually go on to become world champions (Warrior, Austin, Rock, HHH, Orton, etc.)
Also, even though I'm not in favor of unifying the IC and US Championships, doing so and having Cesaro become the unified champion would be a nice feather in his cap on top of eventually breaking the record for holding the IC title the longest. I'd imagine a feud between Cesaro and Ambrose over the unification of the belts would be pleasant to watch.
Paul Heyman could even cut a promo after Cesaro wins it, stating that over the past several years, there's been a lot of Intercontinental Champions that have failed to bring any sort of legitimacy to the title (which would serve as sort of a quasi-shoot comment on how far the IC Championship has fallen compared to the old days, appropriate in this era of kayfabe/shoot promos) but that Cesaro is out to change that perception by defending it regularly against any and all challengers. Heyman could also remind people of the prestige the title used to have, held by many people who will eventually go on to become world champions (Warrior, Austin, Rock, HHH, Orton, etc.)
Also, even though I'm not in favor of unifying the IC and US Championships, doing so and having Cesaro become the unified champion would be a nice feather in his cap on top of eventually breaking the record for holding the IC title the longest. I'd imagine a feud between Cesaro and Ambrose over the unification of the belts would be pleasant to watch.