Build up nothing. He should just come out of nowhere and defeat Rusev in an expected result on a Raw or Smackdown. They have a rematch after that at a PPV, he wins again and then he moves on. Done. No doing it for America or to 'shut Rusev up' - NO. Ryback comes out, they 'feed' Rusev to him and he wins. The End. Thats what I want to see (so it won't happen, but hey - I can dream).Bad booking can be the burden of just about anyone, I hope if they do decide to go through with these plans that they do it very smoothly and think carefully about how they want to proceed with booking of Ryback so they don't rush it and make it look like an ugly build up to the main event scene.