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It would be super hard to do, but if the WWE opened up a forum like this and asked for people's ideas they could at least see what the fans would like to see on the shows. I know they would likely get MILLIONS of responses, but imagine if they did it and picked YOUR idea for a story line? How much would you guys mark out for that? I for one would absolutely love to write for WWE, but that's a pipe dream if I ever heard one.
Well, they could always just conduct surveys with as many fans as possible and ask them what they would love to see the most out of a WWE show. That could include reaching out to people who don't watch anymore and asking them why they stopped watching, etc. WCW ran a survey like this in the late 90's when ratings and business seriously declined, and it told 'em a lot about what was wrong with the show. In their infinite wisdom, they of course ignored all of it and continued to book the show the same as they were doing already, which is why no one ever really wonders why WCW went out of business. WWE would hopefully be wiser than that.
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