Jennifer Lopez may be searching for the meaning of ‘LOVE?’ on her new LP, yet it seems record-buyers are still searching for a reason to buy it.
For, despite a huge inter-platform promo push, the album looks set to limp into next week’s chart with less than stellar numbers.
Full story after the jump…
According to Hits Daily Double, the singer’s supposed ‘comeback’ effort is on-course to shift between 60,000- 65,000 copies in the US first week.
Ouch.
And although 2007’s ‘Brave’ opened with lower numbers (53k), should ‘LOVE?’ land with the above, it’d be a disaster of epic proportions. For, 4 years years ago there was no stint on American Idol, no high-profile endorsement deals, nor global smashes to preceded the project.
Could it be that, at 41, Ms. Lopez has transcended into a Singles act? One who can garner radio play and high iTunes chartings, yet can’t sell her album even if free? Should this be so, it still begs the question; why are fellow established acts such as Britney Spears able to shift singles and albums 10, 12, 11 years into their careers and not J. Lo.
Many will swiftly point to Lopez’s supposed lack of sex and youth appeal (see: industry age bias). Yet, with Spears’ sex appeal having expired on that pole in the ‘Gimme More’ video, it’s noteworthy that her career has gone from strength to strength since then.
In any case, it’ll be interesting to see how this all plays out. For Lopez’s sake, the singles – at the very least – must replicate the success of ‘On The Floor’. Because if they don’t, she could very well find herself being “Jenny on the Chopping Block”. Especially with LA Reid, the man who signed her to Island Def Jam last year, having now left the company.
For, despite a huge inter-platform promo push, the album looks set to limp into next week’s chart with less than stellar numbers.
Full story after the jump…
According to Hits Daily Double, the singer’s supposed ‘comeback’ effort is on-course to shift between 60,000- 65,000 copies in the US first week.
Ouch.
And although 2007’s ‘Brave’ opened with lower numbers (53k), should ‘LOVE?’ land with the above, it’d be a disaster of epic proportions. For, 4 years years ago there was no stint on American Idol, no high-profile endorsement deals, nor global smashes to preceded the project.
Could it be that, at 41, Ms. Lopez has transcended into a Singles act? One who can garner radio play and high iTunes chartings, yet can’t sell her album even if free? Should this be so, it still begs the question; why are fellow established acts such as Britney Spears able to shift singles and albums 10, 12, 11 years into their careers and not J. Lo.
Many will swiftly point to Lopez’s supposed lack of sex and youth appeal (see: industry age bias). Yet, with Spears’ sex appeal having expired on that pole in the ‘Gimme More’ video, it’s noteworthy that her career has gone from strength to strength since then.
In any case, it’ll be interesting to see how this all plays out. For Lopez’s sake, the singles – at the very least – must replicate the success of ‘On The Floor’. Because if they don’t, she could very well find herself being “Jenny on the Chopping Block”. Especially with LA Reid, the man who signed her to Island Def Jam last year, having now left the company.