Lol, Rey doesn't sell.
I don't expect you to understand any of the following but:
1) After Rey got drafted to Raw, SD's hispanic audience rating went from 5.2 to almost 4. And in the US, the latin people that watch the show lowered almost 7%.
2) Raw's both went up.
3) I'll try to say this the easiest way I can:
HAVE YOU FREAKING SAY THE FANS DURING RAW. ALL THE DAMN KIDS ARE WEARING A REY MASK!
IN MEXICO, IT'S A MUST THAT THEY HAVE TO TAKE REY, EVEN WHEN INJURED, IF NOT, ATTENDANCE GOES DOWN.