First off I wanna say his feud with Cena is the perfect time to turn heel. He seems like he'd be much better at it then as a face, could definetly generate heel heat with the same character as Lesnar. I wouldnt give him a mouthpeice, just have him only cut promos when his rival is doing it as well (no solo promos), he'd have to be talking, responding to them, if not they'd be horrific.
Facial Hair (5 o clock shadow), and hair like Shad Gaspards. This gives him a more rugged look, not a baby look.
A Big Tatoo on his chest. Makes him look meaner.
Make him use his suplexes more, hes really not all that bad in the ring if he's going at a fast pace either.
This will definetly help Lashley much more and the heel heat will be incredible, although some of it will be "xpac heat" alot of people really like Lashley and a heel turn will make them hate him like they do Edge so to speak.
Facial Hair (5 o clock shadow), and hair like Shad Gaspards. This gives him a more rugged look, not a baby look.
A Big Tatoo on his chest. Makes him look meaner.
Make him use his suplexes more, hes really not all that bad in the ring if he's going at a fast pace either.
This will definetly help Lashley much more and the heel heat will be incredible, although some of it will be "xpac heat" alot of people really like Lashley and a heel turn will make them hate him like they do Edge so to speak.