Raw Rating: July 16

[Crayo]

OK, this may be a bit off topic, but can I be the clueless one to ask what I'm sure is a really stupid question? (Only because seriously, I have no clue how these things work. I just think the end result stats are interesting.)

How do they know the exact demographic of the viewers? I mean, if it's a family household with a TV tuned in to Raw, for instance, how do they know the age and gender of the people in that household watching? I've never known how that works.

I'll go hide in embarrassment for a bit now and check this thread later.

Been asked before, none of us know for sure. No one really outside of the television industry knows for sure unless we go research it on blogs, lmao. I'm guessing they perhaps have information to identify the house-holders age and if it's less than X then it gets put into one demographic. It has to be rough either way.

 

[seabs]

Isn't it to do with Neilsen boxes? To apply for one you fill in a form based upon that they calculate it for the population?

 

[GrammarNazi82]

Been asked before, none of us know for sure. No one really outside of the television industry knows for sure unless we go research it on blogs, lmao. I'm guessing they perhaps have information to identify the house-holders age and if it's less than X then it gets put into one demographic. It has to be rough either way.

Whew, I feel so much better. Thanks! :dawg: I thought I was the only one clueless about that.

 

[Dolph'sZiggler]

Been asked before, none of us know for sure. No one really outside of the television industry knows for sure unless we go research it on blogs, lmao. I'm guessing they perhaps have information to identify the house-holders age and if it's less than X then it gets put into one demographic. It has to be rough either way.

lol, no. As I try to tell you all every time this comes up, it's from viewer diaries kept by people.

and yea, it's a hella rough estimate. They are just taking the information they get and projecting it on a national scale. It's Blue, really.

http://en.wikipedia.org/wiki/Nielsen_ratings

Isn't it to do with Neilsen boxes? To apply for one you fill in a form based upon that they calculate it for the population?

Boxes are still pretty rare, which is weird to me. I would think in 2012 they would be common, but the diaries are still the vast majority of what is being taken into consideration.