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Not WWE, they don't get money from the ads I don't think - it is the USA Network. Sky Sports then has to follow the same as USA Network so they also gets the same amount of money!
Last time I watched one of Hoss's "Matches and Promos Only" videos, I believe it was 1:45, while a 2-hour show was around the 1:20 mark. That's what's so frustrating, 25 minutes of the extra hour is going to matches or promos, while the rest is adverts, recaps, Make-a-Wish, Tout shit, etc.