Realistically though, you're only talking the very top "S" tier talent that ever breakthrough into regular pop culture. Does that make every other wrestler less enjoyable to watch as a wrestling fan?
Case in point: AJ Styles - probably THE top wrestler of the last ten years, how many outside of the wrestling bubble have heard of him? Does that matter to my enjoyment of watching him wrestle as a fan of wrestling? Does it mean that I, as somebody inside the bubble, care more, less or at all that he's still absolutely terrible on the mic?
Nah, to each their own, if some people can only find enjoyment from wrestlers because the general populace know who they are that's fine, but they won't be enjoying wrestling much, if at all. If others buy wrestling merch because they enjoy what they see within the wrestling product itself, then that's fine too. Neither opinion is wrong, but one allows for much less interesting conversation about wrestling than the other.
As far as I recall the only guys that have ever truly transcended wrestling and broken into true pop culture are the ones that were booked with almost comic book levels of ability to win or comic book style storylines and that had massive charisma of their own. (Hogan, Austin, Rock, maybe Savage...)
This type of booking doesn't exist in WWE at the moment and all of the other feds (AEW, New Japan, Impact, ROH, whatever) aren't big enough to break into pop culture (yet) regardless of storylines, character creation or individuals charisma.
Also, I've never "got" Jeff Hardy. A stunt man that can't talk - can't see the charisma there either.