I hate this "PG is fine" argument. Lol, it's such bs. Let me explain.
First off, let me say that I agree that everything always boils down to creativity. I concur and fully support that statement. However, and this is the key component, that doesn't mean being creative solves everything. There's more to it than that; creativity requires other elements to make things have that extra "edgy" feeling. For example, a writer can write a script for The Rock to come out and talk trash during his promo on Raw. The writer wants The Rock to really kick up the feud a notch and make it seem more deep and hate filled. Thus, he has him use words like "bitch, pussy, POS, etc." to make the hatred and seriousness of the situation seem more fervent and real. Now, in the PG era, that stuff doesn't fly as easy and superstars are restricted to saying "crap, dumbass, fart head, etc." With that all being said, take a good, creative story and add either TV-14 words or PG words....what is better? The TV-14 words, naturally. It's more compelling and seems more serious.
Secondly, here's where I'll take it a step further. Triple H wants to make this Roman Reigns feud beyond personal, right? What's the best way to build this feud and fuel the fire. Well, we have some good options with PG, of course, and you can get creative and build a good story. But, you're limited. PG allows Triple H to viciously attack Roman on Raw numerous times, attack Dean, and maybe, just maybe, get some blood on his hands. In a general sense, this is the extent of what can happen. Sure, Triple H can bring out some of Roman's family or something and threaten them, etc.....there's always ways to make it bigger. But, you still have that PG cap. On the other hand, with TV-14, Triple H can beat Roman to a bloody pulp as well as Dean Ambrose night in and night out...he can grab Roman's wife and pedigree her....grab the mic and say "well roman you failed your family....and your lousy wife..." He can look at romans kids and say "dont be a whiny, crying little bitch like your father is..." right before he bashes roman over the head with a sledgehammer and leaves their dad in a heap before their eyes. Do you see the point yet? In other words, TV-14 gives you that little extra push that you may need for a feud to go over the top. Creativity sells the feud, yes, but the feud is amplified and bigger with being handed more options. With TV-14 ratings, you have that. PG you put a very small cap on things. Plain and simple.
Lastly, creativity is always key and matters the most, yes. But, acting like allowing cussing and more extreme things to happen in wrestling won't help at all, is utter insanity. Regardless of what you feel or believe, putting a PG rating on something like wrestling is only limiting a few more needed things: swearing, more personal fights, more blood, and overall hardcore content. To me, it would be like giving the movie Deadpool a PG-13 cap...sure, it can work and still would've been a good movie, but it's much better with an R rating and suited it better. Same applies with wrestling if you ask me.