Paramount Moves ‘Teenage Mutant Ninja Turtles’ To August 8, 2014

[Wangman Page]

BREAKING: Paramount Pictures has split up two movies that figure to pack a merchandising punch. The studio just moved from June 6, 2014 to August 8 Teenage Mutant Ninja Turtles, the Nickelodeon Movies/Platinum Dunes franchise re-launch. Why the shell game that moves the picture into the back end of the summer? It’s because Paramount has its Transformers movie slated for June 27. That will likely move to June 25 as traditionally the studio has opened these Michael Bay films on the Wednesday of that week. Both of these have involved campaigns and a big merchandising component, and it was thought the studio would be better off spacing the two toy-tied films further apart than the 19 days it was looking at in the original scheduling configuration. Of course, this puts TMNT just one week away from Marvel Studio’s next superhero franchise launch Guardians Of The Galaxy, which opens August 1. That is ballsy of Paramount.

So either Paramount has alot of faith in the new TMNT or they think it will flop anyways putting it up a week after Guardians. I find that a death sentence and think this will sink as fast as the Titanic.

 

[Kross Rhodes]

Can they just move the project off the slate entirely? I'm nowhere near thrilled about this Michael Bay hatchet job of my childhood.

 

[Fuji Vice]

While I don't give a rats ass about this movie I totally disagree with the articles assessment that it's "ballsy" to release a week after Guardians of the Galaxy. Comic book movies traditionally experience a 50-65% drop-off after their first week, so TMNT shouldn't worry too much about that.

 

[Kross Rhodes]

While I don't give a rats ass about this movie I totally disagree with the articles assessment that it's "ballsy" to release a week after Guardians of the Galaxy. Comic book movies traditionally experience a 50-65% drop-off after their first week, so TMNT shouldn't worry too much about that.

50% off from what they typically do on opening weekend is still a good chunk of change. To be on the safe side I'd have spaced at least two weeks myself.

 

[Postman Dave]

While I don't give a rats ass about this movie I totally disagree with the articles assessment that it's "ballsy" to release a week after Guardians of the Galaxy. Comic book movies traditionally experience a 50-65% drop-off after their first week, so TMNT shouldn't worry too much about that.

Not only that, Guardians is a new IP and is therefore by no means a slam dunk like Iron Man.