Pretty awesome that King gets this title shot. While he may not be a top contender in some eyes (Should be after tonight but some people are not smart enough to realize it) it makes perfect sense.
Miz eliminates Cena at the Rumble. Cena goes over to Cole and says 'its over, its done'
Cena costs Miz his match vs Edge tonight. Cole hates on that.
Cena is then mistakenly eliminated by King who was thrown into Cena by Sheamus so to stick it to Cole. Cena eliminates Sheamus thus allowing King to get another shot at Miz at the PPV.
Plus if you'll notice as Cena goes around raising King's arm he says 'Hey Cole' and raises King's arm right in the face of Cole to stick it to him and as if to say 'Screw You, 'Buddy''