AJ is the new GM of the show with the WWE Champion (one of the men who jilted her) CM Punk and the number one contender (the guy who she left at the altar, but who originally dumped her) Daniel Bryan. She has "control" over their feud. She can screw them, help them, bring in her "true love" (Kane, Ziggler, Rock, who-the-f***-ever), or whatever.
It's called broadening the possibilities and creating the unpredictable.
Christ, it's like playing cards with my sister's kids or something.
wk