Personally, I don't think that Shelley blading would have made the feud any better.
However, and I say this as a huge Shelley fan... Can't say I'm surprised. Alex tends to what he feels like doing wheter its wrong or right. That might work in the independent scene but in a bigger company like TNA (Lol, TNA) you just can't do that. You HAVE to do what you're told even if you don't want to... Its just a part of the business. Its ok if someone like Booker says he doesn't want to blade because he's been around for a long time and he's accomplished a lot. Someone like Shelley doesn't have that luxury and him refusing to blade is something that's going to keep on hurting him in the long run.