Surely when they are struggling to fill 5 hours of programming a week they could devote 15 minutes to Diva development. The stuff with Natalya and Naomi is blowing away the Bellas and Paige stuff. But why not involve Emma, Cameron, Natalya, Naomi, Summer Rae, Rosa and whoever else the fuck there is into matches against the Bellas or Paige. There are other ways to build divas without having Paige v Random Diva with the Bellas on commentary every second week.
NXT shows how a 6 minute match can be full of action, tell a story and further a storyline. It cannlt truly be that hard to attempt to take the divas seriously.