Wasn't a turn for either of them. I think, and am hoping, that it's a slight gimmick change for Miz. At the 2007 draft, and in the few weeks leading up to it, he changed from his doofy reality show personality to a pretty intense guy. At the draft he went up against Snitsky, never showed the slightest bit of fear, and went toe to toe with him. He was drafted to ECW that night, and once there he ironically dropped the extreme gimmick. Now, considering how he acted after he Reality Checked Morrison, I think this signifies a shift back to that.
I'm hoping for that, anyway. "Chick magnet" is good for a laugh but it's not a gimmick that'll get him past IC champion, if that.