Yes ideally Troy, but I don't think most of your exmples hold up, do you think Estrada really made that much difference to Umanga? I don't, when he got over it all, it was down to him being a unstoppable monster, and being booked to his strengths in matches.
And no I still do not buy that a catchphase is enough on its own, it is good to get people's attention, but if your talking for ten minutes after that it is going to take more to keep people's attention.
And no I still do not buy that a catchphase is enough on its own, it is good to get people's attention, but if your talking for ten minutes after that it is going to take more to keep people's attention.