[Meltzer] “Regarding the stories of Becky Lynch being a heel, this is definitely the case and she was the one who requested it.”
WOR - Dave says heels have an easier time in WWE and Becky may have seen how well Roman Reigns is doing and wanted the same.
From today's show, Dave notes it is most likely a terrible business decision as WWE has struggled to build babyfaces and Becky was the most popular one in the company. Becky returning as a heel is going to deflate the crowd and it is not going to be easy booking this given how things went the last time WWE tried to turn her heel. The idea will be to do a program with Bianca Belair and build her up.
Austin and Punk both saw their merch sales go down after they turned heel and the same is likely to happen with Becky. He says Becky and Seth are financially likely to be very comfortable and once you reach a certain point, doing what makes you happy is what drives you rather than earning more. And this is what Becky wants to do.
Just wanted to point out how fucking dumb that part is where he says she probably saw how well Roman was doing as a heel and wanted to do the same. He's acting as though she's just another woman in the division who's going to get lost in the shuffle and forgotten about as a face as if she didn't just earn and get a monster fucking face push before leaving. People have been wanting her back for ages too so she could have easily ridden that wave as a face too and still been the top babyface in the company.
If they can make it work though, her being a heel opens up way more interesting opportunities to me at least than if she was a face. Bianca/Toni/Liv to start with are all fresh and interesting to me as opposed to her being face and getting Carmella and Zelina.