In late 2006, the premiere Sports Entertainment Empire crumbled. During a RAW telecast, Vince McMahon, flanked by Hulk Hogan and his family, announced in early September that the WWE would be financing Brooke's push to super pop-diva status. In following weeks, announcements were made concerning the conversion of the recently established sub-company, WWE Films, into a music video production studio. Ensuing episodes of RAW were reportedly "littered" with gratuitous music videos and vignettes featuring and promoting Brooke Hogan. As viewership and ticket sales rapidly declined, Vince McMahon established WWE Films as a separate, independent entity. The vast majority of the corporation's finances were funneled into the newly independent organization. Severing ties with his wrestling roots completely, Vince McMahon relinquished control of the fractured WWE to Stephanie McMahon and Triple H who consequently watched helplessly from the front office as the suffering promotion died.
Pooling his finances, Shawn Michaels struggled to purchase and preserve the name of the organization. Entering into conflict with the Christian Family Association, Shawn Michaels found himself swimming upstream against lawsuits and petitions. Legal altercations and relentless harassment linking to the Christian Family Association and various other Christian activist groups left Shawn bitter and sour yet ambitious and persistent. Unable to lay claim to "WWE," Shawn Michaels established a Texas-based wrestling promotion in San Antonio. As corruption seeped through TNA, disenfranchised talent sought out and looked for work elsewhere. As a result, Shawn Michaels gradually fostered a roster of established talent and recognized names. And thus, Shawn Michaels' Lone Star Wrestling was born.
Pooling his finances, Shawn Michaels struggled to purchase and preserve the name of the organization. Entering into conflict with the Christian Family Association, Shawn Michaels found himself swimming upstream against lawsuits and petitions. Legal altercations and relentless harassment linking to the Christian Family Association and various other Christian activist groups left Shawn bitter and sour yet ambitious and persistent. Unable to lay claim to "WWE," Shawn Michaels established a Texas-based wrestling promotion in San Antonio. As corruption seeped through TNA, disenfranchised talent sought out and looked for work elsewhere. As a result, Shawn Michaels gradually fostered a roster of established talent and recognized names. And thus, Shawn Michaels' Lone Star Wrestling was born.