Even though Monday Night Football had its lowest numbers of the season, and Raw was coming off a major pay-per-view, Raw was well below what it has been doing this season against football.
Raw averaged 1.59 million viewers last night with a 0.43 rating in 18-49 and a 0.31 in 18-34.
The Baltimore Ravens vs. New Orleans Saints NFL game did 9.36 million viewers and a 2.75 on ESPN and 1.18 million and a 0.43 on ESPN2, for a combined 10.53 million viewers and 3.18 rating in 18-49.
Raw was sixth on cable, behind the game, the kickoff show, the postgame show, SportsCenter after the postgame show, and the Countdown show.
Raw was fifth in women 18-49, seventh in men 18-49, seventh in people 18-34, fourth in women 12-34, and seventh in men 12-34. With the exception of losing to Love & Hip Hop Atlanta in women 18-49, it beat everything but the NFL-related shows on ESPN and ESPN2 on cable.
Raw was 22nd for the day in total viewers, beating everything but NFL-related shows and news shows.
Raw also beat the third hour on ABC, the entire night (all reruns) on CBS, the second hour on Fox, and all the Spanish network shows. Only NBC and ESPN beat Raw head-to-head in all three hours.
Raw was well up from last week's Halloween show, with a six percent increase in viewers, a 19 percent increase in 18-49, and a 14 percent increase in 18-34.
From one year ago, when the show did at that time one of the lowest numbers in history, Raw was up three percent in viewers, up six percent in 18-49, and up 36 percent in 18-34.
With daylight saving time over, Raw bounced back to where the first hour was the most viewed and there was an 18 percent first-to-third hour drop. It also didn't help that the main event of the show wasn't announced until well into the third hour, and it ended up being Seth Rollins vs. Austin Theory for the United States title but that wasn't known until late in the episode.
Drops were 26 percent in women 18-49, 10 percent in men 18-49, a four percent loss in women 12-34, a four percent gain in men 12-34, and a 19 percent drop with people over 50, which is the key since most of the audience is over 50.
The three hours were:
- 8 p.m. 1.72 million viewers
- 9 p.m. 1.65 million viewers
- 10 p.m. 1.41 million viewers
Raw was up from last week but well below its recent averages.
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