You need to understand, building youth doesn't equal money. I too would have personally used the Rock to propel Bryan into the main event and to stay there, but I have no issue with him facing Cena. It's yet another opportunity for him to turn heel, and even if he doesn't, we'll all care and actually watch that match. It's there to draw, that's it. If the roster is filled with other matches giving the future good opportunities then one present dream match is fine. I've said this before, but you all act as if WWE hasn't lied in the past. As soon as Cena lost it was obvious it wasn't going to be once in a lifetime.