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BostonHerald said:John Cena’s new favorite color?
Pink.
The decorated pro wrestler, a product of West Newbury and 12-time World Wrestling Entertainment champion, is set to unveil his new Susan G. Komen for the Cure pink ring attire tonight at the TD Garden for the “Night of Champions” pay-per-view event. While most eyes will be glued to the wrestling action inside the squared circle, the real story with Cena is his work outside of the ring.
Cena will be wearing his new gear through October, which is National Breast Cancer Awareness Month. The mission of Susan G. Komen for the Cure is to eradicate breast cancer, which can be a deadly opponent when not treated early. Cena’s “Rise Above Cancer” endeavor is just a part of what makes him one of the most charitable celebrities in the world.
“One of the reasons I really wanted to do something with Susan G. Komen is because of my brother,” said Cena, 35. “Early detection saved his life.”
Cena’s youngest brother, Sean, learned last November that he had brain cancer.
“Sean’s doing extremely well,” said Cena. “It was an inoperable brain tumor, but one of the main reasons he’s done well is the early detection. I know it’s brain cancer and breast cancer, but that key is early detection.”
The Cena-Komen partnership on the surface seems like an odd one, but they are a perfect match. Breast cancer is the most commonly diagnosed cancer, as well as the second-leading cause of cancer-related death among women in the U.S. And there are more than five million women who watch WWE programming each week.
“It’s very exciting for us to be partnered up with Susan G. Komen,” said Paul Levesque, the executive vice president of talent and live events, but better known as “Triple H” to the WWE universe. “The WWE and John Cena have such a large female fan base, so it’s important for us to support the people who have supported us for so long.”
Good move by WWE and Cena to promote Cancer Awareness. Obviously this hits very close to home for Cena because of his brother and it is nice that he is able to promote a good cause like this on television each week. I am sure that he will cop flak from some idiots since he is wearing pink but it is all about charity in the end so that is a good thing.
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