As much as I'd love to say "this won't keep the business around to even see Wrestlemania 40, much less bring people back to make people interested", there is some headway being made. They've at least tried with guys like Sheamus and Orton. Ryback's looking great. Antonio Cesaro's the heel we've been begging for that can beat you straight-up and let you know about it. They've discovered how great of a talent Dolph is. The Shield are ready to become huge stars on their own. And CM Punk, love 'em or hate 'em, is definitely established after that title reign.
They're making stars, it just doesn't feel like enough after years of neglect in that area.