And Triple H isn't what I would describe as one of the big muscular guys, like a Lesnar or Goldberg.
Remember 2003 HHH? That guy was juiced to the tip. Dude was having body building competitions with Scott Steiner and tearing quads like nothing. Guy was BIGGER than Goldberg easy. He has shrunken alot since getting off the stuff, but in 03, there was no question that the guy was as muscle bound as anyone to hold the strap, and he's still rather large compared to the average WWE wrestler.
Smaller guys make great champions...Flair,Savage,Steamboat, Hart, HBK, Austin and Foley were all fantastic champs with average size and physique and three of those six guys drew more money than the current formula does, Austin basically outdrew the entire current WWE main event stable (There's nothing to argue, WWE hasn't sniffed anywhere near a billion dollar profit since 2001) and he was 6'1 with beer gut and bad knees. Being a successful world champion HAS ALL TO DO WITH BOOKING AND ABILITY AND NOTHING, ABSOLUTELY NOTHING, TO DO WITH IMAGE. Mick Foley rode a train ride of pity to his first world championship then sold a shitload of books to boot. Bret Hart and HBK were tapped to be world champions after the first batch of hosses left and they did ok during a downturn in business plus they had great matches that WWF fans weren't accustomed to seeing in their main events. Psycho Sid and Diesel were flops as champs despite having "the WWF look". You can look like a million bucks in a pair of spandex, but if the booking is weak, the reign will be weak. Image is nothing and usually draws nothing if there is no substance to it.
Batista and HHH had the best build up to a WrestleMania title match since Rock/Austin @ 17 and afterwards everything fell flat for Tista. His programs were weak, he was drafted to the "B" show, the numbers never rose and he never really regained the absurd heat he had while working the program with Trips because he was never given great booking again. And now Edge has stepped in and become the go-to guy in the ME scene, why? Because he has the "it" to get the heat with or without solid booking, and with Edge, its mostly poor booking, he just turns lemons into lemonade. To see further evidence that the "look" has nothing to do with making a great main event, you need look no further to this years WM. You have the WWE image standard bearer in Triple H, going up against one of the hottest heels in the E in Randy Orton and you get NO reaction when Triple H wins. That is just an indictment to where the E is headed right now. They book what they want, who they want, regardless if the fans are obvious in their disapproval and it's generally not working. Outside Cena, it's not working for a single muscle head.
What's stunning about this news is that Stephanie McMahon, who is notorious for being the biggest yes man to Vince is deciding that they need fresh, young, steroid free-looking talent to be the company's foundation as they market to their new PG audience. What the E needs to do is re-invest in their booking methods, go back to listening to the audience and get with the times. Parents aren't going to want their kids watching some 40+ year old guy who was once jacked up on roids, just as parents and their children are shunning real athletes like A-Rod and how a whole city can turn their back on a guy like Manny Ramirez in two seconds is the same audience that is tuning out the E for parading around these stagnant "monsters" like HHH and Batista, like they did to Sid and Diesel in the 90s. The WWE has been making the facade that they are changing with the times, but it's still the same formula that hasn't work for the most part since the Attitude Era ended and Rock and Austin left. But apparently the WWE is striving for having the crowd chant, "Nah nah na na, hey,hey, hey...GOODBYE" when their "top" face is being carted off and heatless WrestleMania main events instead of having the entire building rock once they hear the familiar tune of their favorite superstars music hit the PA.