Impact Wrestling Ratings Discussion

[Fuji Vice]

Source: TNAsylum

The following are the monthly viewership averages of 2011:
January- 1,613,000
February- 1,685,000
March- 1,737,000
April- 1,577,000
May- 1,694,000
June- 1,646,000
July- 1,648,000
August- 1,513,000
September- 1,485,000
October- 1,588,000
November- 1,614,000
December- 1,486,000

The following are the Averages for each of the four Quarters:
Q1 (Jan, Feb, Mar) - 1,678,000
Q2 (Apr, May, Jun) - 1,639,000
Q3 (Jul, Aug, Sept) - 1,549,000
Q4 (Oct, Nov, Dec) - 1,563,000

The following are the averages for the first half and the second half of the year:
1st Half (Jan-June) - 1,659,000
2nd Half (July-Dec) - 1,556,000

In 2011 the average number of weekly viewers was:
1,608,000

Some fun facts about 2011 in Ratings and viewership:
-TNA scored their highest yearly rating average with a 1.17. In 2010 it was 1.06. In 2009 it was 1.15. In 2008 it was a 1.06. In 2007 it was a 1.05.

-This is the first year that TNA hasn't scored below a 1.0 rating on any episode of IMPACT. Last year they scored below a 1.0 average 18 times (8 times excluding the Monday Night Massacre. In 2009 they scored below a 1.0 rating 7 times. In 2008 it was 12 times. 2007 it was 14 times. In 2006 it was 35 times.

-Those episodes that receive the largest amounts of viewers usually have build behind them. Example: February 3rd, March 3rd, May 12, Post BFG IMPACT. Advertising definitely pays off for TNA.

-The lowest number of viewers seen this year is 1,358,000 on both the September 8th and December 22nd episode.

-The highest number of viewers on one episode was 2,019,000 for the October 20th (Post BFG) episode. This audience is only really rivaled by the February 3rd episode with 1,953,000 viewers, the January 27th episode (pre-February 3rd) with 1,934,000 and the Monday Night Special in 2010 where Hulk Hogan arrived in TNA with over 2 million viewers.

-Of the top four TV audiences in TNA history, three of the four took place this year.

If you'll look at those numbers, and specifically the things I've put in bold, you'll notice that TNA actually experienced some form of growth this year. They have set themselves up for a nice 2012 as well, so lets hope they keep up this small but important growth. Every step counts.

 

[Smart Marx]

TNA has been hitting real strides lately and it's showing in the viewership. TNA needs to continue building in this direction. I see big things for them 2012.

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[Fuji Vice]

Re: Interesting Impact Ratings Notes

It's funny that people say its a "down" period for wrestling but TNA's audience continues to grow, even if its just slight growth. WWE is pretty stagnant right now, and one can argue they are actually losing viewers based on comparisons of their numbers from last year to this.

 

[Smart Marx]

It's funny that people say its a "down" period for wrestling but TNA's audience continues to grow, even if its just slight growth. WWE is pretty stagnant right now, and one can argue they are actually losing viewers based on comparisons of their numbers from last year to this.

Indeed. There's one thing TNA has going for them it's they never went backwards. Sometimes the tred water but every once in a while the edge forward. WWE can't say the same.

At least TNA tries to better themselves or try new things year to year. WWE is happy with status quo.

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[Sabretooth]

Re: Interesting Impact Ratings Notes

Good job by tna but I'll be impressed when wwe stops doubling there ratings

 

[Fuji Vice]

Re: Interesting Impact Ratings Notes

Good job by tna but I'll be impressed when wwe stops doubling there ratings

The problem with this statement is that TNA had to start from scratch while WWE was routinely doing 5's. Now TNA is doing close to 2's and WWE is doing nothing better than 3's. Would you call that doubling? If anyone doubled, its TNA, because they started at 0. WWE has done nothing but regress.

 

[Sabretooth]

Re: Interesting Impact Ratings Notes

I meant wwe gets double the viewers as tna

 

[Fuji Vice]

Re: Interesting Impact Ratings Notes

I meant wwe gets double the viewers as tna

But that's only because they have been around longer, it doesn't hold any water in this argument. The point is that TNA is bringing in new viewers while WWE is not.

 

[Smart Marx]

TNA's highest number this year is only a few decimals lower then SmackDown's average this year. I mean the lowest SmackDown show this year I believe was a 1.6 or 1.7.

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[Postman Dave]

Re: Interesting Impact Ratings Notes

good to see they have recovered from the damage 2010 did. Hopefully it's only forwards from here and no more misfires like the "second Monday Night War".

 

[Fuji Vice]

Re: Interesting Impact Ratings Notes

They have the ability to get better provided they keep up the good work they've done over the past few months.

 

[Fuji Vice]

Re: Interesting Impact Ratings Notes

I've renamed and bumped this. I didn't realize we no longer had an actual thread to discuss the weekly ratings of Impact. Here's the quarter hours from last week's show...

Q1: 0.83 - Opening Bischoff Family segment, first-half of Mr. Anderson vs. Gunner
Q2: 0.98 - Second-half of Mr. Anderson vs. Gunner, backstage segments, Motor City Machineguns promo
Q3: 0.92 - Austin Aries vs. Daniels
Q4: 0.91 - Backstage segments, set up for the ODB/Eric Young wedding
Q5: 1.11 - ODB/Eric Young wedding
Q6: 1.14 - A.J. Styles vs. Bully Ray, Hulk Hogan tease, Hogan naming the stipulation for Eric Bischoff's team at Lockdown
Q7: 0.97 - Gail Kim & Madison Rayne vs. Velvet Sky & Mickie James
Q8: 1.00 - James Storm/Bobby Roode final face-off before Lockdown

Once again, the Bischoff family garbage totally sucked it up and it took the awesome EY/ODB wedding to save them.

 

[Sabretooth]

Holy shit. Tna is so much better than wwe. How long will it take for people to realize that. Jesus

 

[Fuji Vice]

Last night's episode of Impact Wrestling scored a 0.97 rating with 1.31 million viewers. That number is down slightly from last week's 0.98 and 1.39 million viewers. It's the lowest viewer average since September 2010 and the first time the show has done sub-1.00 ratings back-to-back since June 24th and July 1st, 2010 when TNA was recovering from reversing its move to Mondays.

The show ranked #35 in overall viewers among cable TV shows for the night, #17 among males 18 – 34 and #14 among males 18 – 49. The competition was much the same as last week, with Swamp People ranking #1 with 4.4 million viewers and NBA on TNT garnering 3.4 million viewers.

By comparison from last year, Impact was down from a 1.17 rating and 1.54 million viewers, though the key demo ratings were similar.

Credit: PW Torch

Ouch. It was a decent show, but it did have some technical issues to deal with. Still, those numbers are pretty bad coming off of a PPV. Perhaps people are a) pissed off at Garett getting so much television time, b) pissed off at the ending to the Lockdown PPV or c) just simply finding other things to watch. I'm thinking its probably a combination of the three.

I'd also like to point out that at this time, there is no way anyone can blame Russo for the ratings slump, so yeah, maybe he wasn't so bad after all.

 

[Hoss]

Russo could be shitty, but he never ruined ratings. He may not have always helped, but I don't think he directly killed anything. With that being said, those are disappointing figures for the height of Roode's reign and a new initiative of young, homegrown talent getting pushed. I hope this doesn't prompt Dixie to try to reintroduce her WWE-heavy main event scene, that's all I can say. I hope she plays it smart. She's got something good with the product right now because I haven't enjoyed the product this much since 2008. Sure, I could go without Garrett and Crimson, but outside of that, things are good.