Ughh... so, so, so many things. For one, is there any way you can look at your "sport" more as a sport? Many fans do that. We aren't looking for "clear-cut faces and heels" all the time, we want a roster full of people with different, distinct personalities and get behind those who have ones we like. We love underdog stories and when one guy or one team has the odds stacked against him, that's who we root for. And no... No, WWE, just because you say something's so, doesn't make it so. We have our eyes and our brains, we look at results and feel momentum.