1. Less PPV's. It's $50 to buy now, I think. Instead of PPV's every month, maybe a 3 Hour Sunday Show on NBC, to build up feuds instead of ending them. More people would watch because it's on a Sunday, on free TV and on NBC. They could get more through advertising as well. It should keep the feuds running until the next PPV, or make it look better. just keep the 4-6 huge PPV's, of course.
2. Heat and Velocity back, please. I personally loved seeing the lower card guys actually wrestle, and it did something with the guys who couldn't make it to the main show.
3. Move Smackdown to another day, not on Friday. More people should watch it that way.
4. More brand separation. Make it seem like a legit feud between Smackdown and Raw is happening, with one trying to outdo the other all year and have it all end at Survivor Series.
5. Less gimmicks, more characters.