In his current run he's put over The Shield, Fandango, Wade Barrett, RVD and CM Punk. Every single person I mentioned there benefited in some way or another from beating him whether it was to show their credibility (Punk) or to give them exposure (Fandango). Hell, even RVD got something out of beating Jericho last night. It at least shows that they have plans for him with a clean win like that. Jericho's doing exactly what he should be doing at 42 years of age, if you want him to go on and grab another world title well then that sucks for you because it won't happen.
About the Bryan marks, they were whining yesterday about how Orton shouldn't be Mr. MiTB because he doesn't deserve it, but as soon as Bryan gets his title shot they're all silent. People were saying that they don't want Orton back in the spotlight etc. etc., but it's really only because they're butthurt that their hero lost for once.