How I would try and revive the Midcard.

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seabs

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Who says Owens has to have his rematch? The "rulebook" of wrestling only says that a former champion has a right to one, not that he has to have it. If they want to put Owens in the main event, just have him forget about the IC title and move on to bigger things.
That could fit his prizefighter persona also, the WWEWHC match offering a higher purse than the IC title.
 

Stopspot

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That could fit his prizefighter persona also, the WWEWHC match offering a higher purse than the IC title.
As long as WWE has a set of writers coming up with reasons for X to fight Y should not be hard. Heels are supposed to be hypocrites as well so there's no problem with heels who hold belts hyping them up, only to throw them to the side once they see something shinier.

Look at Lethal in ROH. Before he was world champ he was TV champ, and he went on and on and on about how it was the bigger belt. Then he won both and went on a "ultimate champion" run. Then he lost the TV belt and suddenly it was garbage, and his world title was the big belt. Perfect behavior for a heel
 

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That could fit his prizefighter persona also, the WWEWHC match offering a higher purse than the IC title.

Could you imagine if Zayn wins the belt here? Owens can look at Generico and say "nah, you have fun. I want a shot at the World Title and the bigger purse that comes with that!"

Awesome.
 

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Could you imagine if Zayn wins the belt here? Owens can look at Generico and say "nah, you have fun. I want a shot at the World Title and the bigger purse that comes with that!"

Awesome.
I really like the story of Zayn constantly having to chase Owens also. First Zayn gets to NXT then Owens' leapfrogs him, Zayn gets to Raw then Owens' leapfrogs him, Zayn gets the IC title and thinks they can finally settle their differences then Owen's leapfrogs him again to the World Title Scene. Where you take it from there I have no idea but still.
 

Prince Bálor

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So as you all know the midcard is like, a mess. There's now two belts and nobody know what to do with them and 50/50 booking is WWE's trying to fix that problem and the result is some of the most predictable, safest things I've seen in television. But how do we or I fix that?

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The first course of action, is defining what the United States and Intercontinental Championships represent. I would make the Intercontinental Championship back to what it's original purpose was, the stepping stone belt, the title you win and it gives the audience the idea that you're going to be a world champion one day. Look at the Intercontinental Champions of the 90's and look at the champions of the 2000's. The Intercontinental Champions of the 90's were Stone Cold Steve Austin, The Rock, Shawn Michaels, Bret Hart, and Triple H, what do these guys all have in common? They all eventually became WWE Champion. Now let's look at the Intercontinental Champions of the Noughties. Okay Chris Benoit, Eddie Guerrero, Edge, then ughhh, Carlito, Umaga, Shelton Benjamin...
Okay look not everybody who wins the Intercontinental Championship is going to eventually main event Wrestlemania, good god I don't think anybody wanted to see Marc Mero win the Royal Rumble. But you get my point on how WWE really treated the Intercontinental Championship back then as "Alright let's see how the crowd like this person as Intercontinental Championship and then if he's over we'll give him a push to the main event." It shows how out of favor it's gotten and to make sure that it starts getting on the right track, somebody like Roman Reigns should've won it before his world championship reign to show off the desire for that belt. The next future world champion should hold it and when they win that eventual world title, it will make Intercontinental Championship start to look like money.

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Then we have the United States Championship, this is a belt the I finally found a usage for after thinking about it in the shower and reminiscing on how awesome Shibata and Ishii's match at Wrestle Kingdom 10 was and then it hit me, it was awesome because we were seeing two hard hitting motherfuckers at their element and the result was a cathartic masterpiece. The United States Championship should be the Hoss belt. A Hoss is generally a negative term to wrestling fans, but in this case a Hoss means somebody who is strong, unstoppable, and a beast in the ring. This is the man's belt, and whoever holds it is a sign of them being a real badass who won't back down from fights. I'm imagining guys like Cesaro, Ryback, Sheamus, Rusev and maybe a soon to be called up Baron Corbin to be the main faces for the United States Championship. Make the United States Open Challenge a requirement for the champion and have it open ever show, it will make the crowd excited by witnessing an amazing title match and a heel can generate some real good heat by cheating or disqualifying themselves to prevent the audience from seeing a great match unfold.

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Now we have King Of The Ring. WHAT HAPPEN TO THIS CONCEPT? The King Of The Ring had the same idea as the Intercontinental Championship had but on a grander scale. Whoever won meant that they were going to do some real amazing things in the future, the Austin 3:16 promo, Bret Hart winning it twice, it was the original Royal Rumble concept of a new star arriving by winning an important event. So how do make it important again, simple. The winner of King Of The Ring, gets a number one contedership to the WWE World Heavyweight Championship at SummerSlam. Not a stupid king gimmick, they get to headline WWE's second biggest event in the year. It's a simple idea with a large value to it. The first winner of this new King Of The Ring (I would pick Bray Wyatt) needs to win their match at Summerslam to give the King Of The Ring an layer of importance, not every winner, but at least the first. Let's kill two birds with one stone by having the semi and finals be at Battleground to make that PPV at least somewhat important.

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Remember when I said that not everybody who wins the Intercontinental Championship isn't going to be a full time main eventer, well the last thing to add is The Gatekeeper. The Gatekeeper is a booker's best friend, they dominate the midcard yet lose to an eventual main eventer to give that main eventer an increase in stock. There have been many Gatekeeper's in pro wrestling, like one my personal favorites, Scott Hall/Razor Ramon, and nowadays Roderick Strong and Hirooki Goto of Ring Of Honor and New Japan fame respectively. But WWE is really needing a Gatekeeper because of the influx of talent they have now. It's very easy to book a Gatekeeper, have them consistently win matches at the midcard, while semi being featured in the main event scene, and lose to an up and coming star to give that person some credibility. But who is even credible to be a Gatekeeper? A few years ago I would have told you Dolph Ziggler, but now Dean Ambrose is my pick. I wouldn't make them have their entire career be nothing but kicking jabroni ass, as I would at least give them a world title run or two as a thank you for help building up stars.

So that's how I would reshape WWE's midcard, would do you think? Let me know down below, and I want to know if I should continue this series or not. I got some pretty good rebooking ideas.

Somebody email this to Vince.
 

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If I recall correctly, 'back in the day', the intercontinental title was a 'stepping stone' to the wwe championship. Those who won the title would see a favorable title shot down the line. Now these days you have the title and it's like "More popcorn and biscuits" rather then beer and dollar signs...