[WON] Morgan Stanley analysis for FOX on Smackdown.
-Morgan Stanley did an analysis for FOX on Smackdown and felt that they couldn’t justify the price tag for the show.-In the 2020-21 television season, FOX paid $196.7 million on the show and ended up with $134 million in losses. In 2021-22, FOX paid $208.5 million and ended up with $145 million in losses. Current projection is $155 million in losses for 2023-24, and $166 million in losses for 2024-25.-They concluded that there are not enough wrestling fans to justify the money they spent on Smackdown, and it's unlikely that that the number will go up in the next two years.-They recommended that WWE take less money in their next deal to continue receiving the high exposure from broadcast television, rather than taking Smackdown to streaming or going back to cable
