General Chit-Chat Thread - No Spoilers

[Canadian Dragon]

Used to be more about households or something instead of the demo they want now but same general concept

yeah im guessing because households just vary too much in demographic and income

 

[Kross Rhodes]

They use whichever metric means that they can sell more money to the add agencies so I think they’re generally going to flip-flop and whether or not they care more about but demos or households but they’re always gonna care about the eyeballs on the show.

 

[Canadian Dragon]

Although... Zayn got one of the very few high profile, long time build up Mania matches... even though he lost against Knoxville, not many people get these kind of storylines

lol yeah im just shitting on their title booking, zayn is doing fine lol

 

[Chris]

Yeah whatever metric is king is purely ad centric lol

 

[Canadian Dragon]

They use whichever metric means that they can sell more money to the add agencies so I think they’re generally going to flip-flop and whether or not they care more about but demos or households but they’re always gonna care about the eyeballs on the show.

no doubt im just saying demo is the highest most important thing. thats why when wwe says they are number 1 on tv, thats what they mean (because other shows destroy them in total viewership but no one gives a shit about pensioneers they dont buy shit)

 

[Canadian Dragon]

Yeah whatever metric is king is purely ad centric lol

correct, its all about selling shit atm. to the gen pop it doesnt matter lol

 

[Kross Rhodes]

Yeah whatever metric is king is purely ad centric lol

and honestly I’m sure so ad agencies care more for one over the other. Like a company that wants to sell to a Pacific age will care about a demo but a company that’s trying to sell the everyone will probably care what the household number.

 

[Canadian Dragon]

and honestly I’m sure so ad agencies care more for one over the other. Like a company that wants to sell to a Pacific age will care about a demo but a company that’s trying to sell the everyone will probably care what the household number.

100% , they make money from all demos its just the the 19-49 or wtv the fuck it is now is the demo that spends the most, therefor those ads pay the most

 

[Canadian Dragon]

so in the pure sense, of course thats the demo you want the most of. but that doesnt mean u dont want to do well elsewhere and ofc overall

 

[Chris]

and honestly I’m sure so ad agencies care more for one over the other. Like a company that wants to sell to a Pacific age will care about a demo but a company that’s trying to sell the everyone will probably care what the household number.

data says old people don't buy shit in general unless they've bought it all their lives so even if your product is for everyone you're still more than likely going to focus advertising on younger people who are more likely to be swayed

 

[Chris]

Doesn't mean the data is right of course, it's just what they think

 

[Canadian Dragon]

as i said, its just that ads for younger ppl pay more

 

[Canadian Dragon]

Doesn't mean the data is right of course, it's just what they think

true lol, its all speculative sells in the end

 

[Canadian Dragon]

like ultimately both wwe and aew are getting more money next round

 

[Canadian Dragon]

bet all my money o nthat