Edge and Cena feud was overrated sorry but it’s true.

[Rosie]

I don't think people enjoyed this feud because they knew it would end in Cena winning. I think they enjoyed this feud because it was entertaining.
Sometimes, even when WWE is being predictable, the wrestlers still manage to make things entertaining.

I mean, if you like a TV show or movie enough, you watch it more than once, right? You already know what is going to happen but you are so entertained that it doesn't matter to you.

Sometimes it is the road to get there that makes it worth it. Some of Undertaker's amazing Mania matches in the 20s (like Wrestlemanias 21-29) the majority were good to great, but a lot of the time it was almost a given he was going to win. But a number of them had genuine "HOLY SHIT IT IS GOING TO END HERE!" moments. Also, Kofi winning at Mania this year, practically as soon as I saw the table with the cloth, I knew Kofi was going to win. But, the build before was great, and the match was great enough to keep me engaged and excited once Kofi won. Granted, there are some amazing feuds that have twists and turns, but as long as it is a good story told that is number one. There were sometimes where wrestling companies did a swerve for the sake of it and it didn't make sense or last after the shock. Ideally, there is a storyline which can go either way and make sense, like the G1 this year had a number of people we could see as possible even though the main two likely winners were Kota Ibushi (who did win) and Naito, but it is hard to get that each time.