On Monday night, WWE had a Legends homecoming on Raw, trotting out “Stone Cold” Steve Austin, Shawn Michaels, and Ric Flair to spice up the proceedings and build hype for Sunday’s Hell in a Cell pay-per-view. The lineup was also something of a test run for next year’s WrestleMania, which will attempt to set an attendance record at Jerry World in North Texas, and rest assured that any wrestling legend who can walk to the ring will be there to squeeze every last ticket sale out of the fans.
Austin, Michaels, and Flair were joined in the parade of yesteryear by the Dudley Boyz, the Undertaker, and Kane, all of whom had their heydays in the ’90s and are still actively wrestling — though Taker’s light schedule these days resembles that of Punxsutawney Phil. Yet overall, the throwback theme is hard to ignore in recent WWE happenings: Kane, who debuted in the ’90s, is wrestling Seth Rollins for the WWE championship on Sunday. Attitude Era great Chris Jericho is still on the road with WWE, and he wrestled at the Night of Champions PPV. The Rock has been reimported from Hollywood for a number of big matches over the past few years. Triple H, the wrestler turned backstage exec, still works a couple of matches a year, such as his WrestleMania 31 match against Sting, which featured wistful run-ins by over-the-hill grappler posses the nWo and D-Generation X. In addition to that, DX members Billy Gunn and the Road Dogg had an endearing comeback in WWE in 2014 and briefly this year as well.
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Honestly, I think they do. When you think about how and why they book them.. They do it to spike ratings even if it is only for one night or one match.