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The Royal Rumble doesn't generally elevate stars any longer.
The last non-main eventer to win the Royal Rumble was Alberto Del Rio in 2011.
Before that, you have to go back to 2006 to see WWE elevate anybody by winning the Royal Rumble.
With MITB, every year except 2009, WWE has elevated a (at least one) complete midcarder by virtue of winning the ladder match.
That's my issue with the MITB match at this point - other than the fact that I'm burned out by MITB matches in general due to the over-saturation of them, I find it lazy and uninspiring that their way of always elevating a new superstar now is by having them win the MITB match. Worse than that is the fact that other than the failure of a select few, I hate that so many guys' first world championship victories has to be the result of cashing in on a wounded opponent. It's cool and works brilliantly sometimes (Edge in 2006 for example), but it gets old when it happens all the time.
I know they won't do it since it's one of their bigger PPVs now, but I wouldn't mind them dropping the match entirely and only bringing it back on occasion.