^^right, and history has proven what you said. WWE usually only took shots at WCW when they were feeling threatened by them. It never really worked. Oh sure it was funny as hell, but at the end of the day it just made everyone keep watching WCW. And same as WCW. They would take shots at the WWE when they were feeling threatened. Prime example, Bischoff said that the reason they used to reveal the results of the taped Raw's was because he was trying to cut down the chances of people flipping channels. It worked for the most part. But everyone knew there was a big title match coming up on Raw. Foley vs. The Rock for the WWE Title. They decided to reveal that Foley was going to win the title, thinking that this would cause people to forget about the big advertised Title match on Raw. Instead a record number tuned into Raw as soon as they heard Foley was going to win the belt to watch Foley do just that. Why? Because Foley was a beloved legend. WCW never revealed results again after that.
Now obviously this isn't quite the same, but history has proven that taking shots at your compition usually helps them instead of you. The only reason the WWE has done it was desperation. They were losing to WCW pretty bad to the point they feared closing up operations. Nothing seemed to be working so why not take a shot. But it never works. TNA may be feeling the same way, that nothing seems to really work, and maybe thats why they do it as a "what else do we have to lose" mentality. The problem is, TNA ignores what the fans want and continue to allow Russo to give us whatever he wants...which to date is more comedy. McMahon can be just as guilty. The difference is, McMahon may give us something we don't really want (take the propsed Insest angle), but its a small portion of the program in which for the majority of which especially the main event, he's giving the fans what they actually want. Russo gives us humor in everything, weather we want it or not.