Times Pop Music Critic
She's bright, independent, ridiculously attractive. She has a cool celeb hubby, a supportive family. Unlike many of her pop peers, she possesses that rarest of commodities: genuine vocal chops. She's the closest thing we have to a real superhero, Wonder Woman with better gams.
She's Beyonce: Hear her roar.
And yet, according to B's new song, Run the World (Girls), just released on Thursday, Jay-Z's better half has a serious identity crisis. How else to explain why the rickety girl-power misfire — co-written by The-Dream, who helped pen her smash Single Ladies (Put a Ring on It) — devolves into street-tough phoniness and switchblade blahs?
Never mind the so-tired marching-band beat that B has mined before; the song's central problem is that the woman singing it is flat-out conning us — or at least clumsily trying to.
I think I need a barber
None of these hoes can fade me.
I'm so good with this
I remind you I'm so 'hood with this.
Hoes? Hood?! At 29, Beyonce has picked a weird time to become Nicki Minaj.
Ms. Knowles is a superb singles artist — Crazy in Love, Irreplaceable, If I Were a Boy, to name a few — and yet she's never been able to put together a complete album. She's a bold-faced star in every respect, and yet her concert sales have never been what they should be. (Case in point: Her last trip to Tampa, when she only put a few thousand fannies in the St. Pete Times Forum.) She has charisma and big-screen sheen to spare, and yet her movie roles have never quite popped the way they should, with critics or with box-office throngs.
The problem, as Run the World (Girls) illustrates, is that Beyonce wants to be all things to all people. Unfortunately, in doing so, she's become absolutely no one, a shifting gallery of gals. Bravo to her for keeping her private life private, but in a way, that only exacerbates the problem. If we reward Beyonce for being classy, why would we also applaud her for being a coarse also-ran?
Response to Beyonce's new song (from an upcoming fourth album due this year) has been tepid at best, with one former fan going as far as saying: "Stick a fork in her." That sounds harsh, but it also might be prophetic. It's hard to sell female empowerment when the ultimate message is swap your style until it sells.