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When he was face how many kids were wearing his T-Shirts?
During summer of Punk he had tons of BITW t-shirts around yeah. He was doing so well with merch at that point, but I don't think he drew any superb numbers or anything. WWE's faith in him with the way they booked him was how he became the draw he is now; disproving the "you need to be big to matter" theory Vince has.