No. They don't. They push someone, but it seems to me, that as soon as that person starts to get big, they put him in a squash fued, or scrap his fueds. Seriously, how many times can we see: Young wrestler disrespect Flair. Then after that fued, the young wrestler is put into al little mini fued, and then they just drop it. They focus way to much on the big tities, and the big stars they have now, and don't focus on any of the younger ones really. There fucked on Raw once Cena leaves.
And i've got a question, and this may be stupid:
How can someone drop the ball on their fued and cause it to be dropped, when the WWE Creative Team decides all of that, not the wrestler?