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He had his feud with Miz for a couple of months but that finished up on Smackdown a few weeks back and now Miz is off feuding with the Intercontinental champion Wade Barrett. Cesaro has been on television each week but it has been in non title matches where almost always he is the one staring up at the lights at the end of it. He has taken loss after loss yet none of these loses have actually lead to an actual feud. Wrestling Booking 101 dictates that when a wrestler pins a champion in a non-title match that wrestler then gets a title shot. By not following through with this all WWE are doing is burying the US title. They are saying that these wrestlers that have defeated Cesaro simply aren't interested in the US title and that they think they are above the title. It isn't a good look at all and is a wasteful use of Cesaro.
He has plenty of heat behind him now with his standard foreign heel gimmick. No US wrestler can defeat him for the title and carrying the US flag to the ring with him each week is a nice touch. It should be incredibly easy for WWE to come up with a challenger for him. Pick a midcarder that is American and a face and have him come out and challenge Cesaro for the title to defend his countries honour. It doesn't even have to be a top name, give that storyline to Alex Riley and it would work. It shouldn't be hard to book yet for whatever reason WWE don't want to give him a solid feud.
We are 16 days away from WM and the longest current reigning champion has no match. They are leaving it so late and whatever happens it will be a thrown together match if he even makes it on the card. It is a shame that WWE haven't booked this title reign to it's highest potential because it is a waste of Cesaro and of the title.
What are your thoughts on Cesaro's US title reign? Who would you like to see him feud with? Will he make it onto the card, or preshow, at WM? How long do you see him holding the title for?