AEW in the UK drawing more viewers than WWE

[Dmac]

AEW in the UK drawing more viewers than WWE

Cody Rhodes shared a graphic on Twitter which touted AEW's viewership numbers in the United Kingdom. Here were the stats listed:

* AEW Dynamite is beating the first-run broadcast of all its competitors in the UK for audience volume.

* Dynamite’s audience is over 5 times that of NXT, double that of Smackdown and almost double of Raw.

* It is almost double the audience of Impact Wrestling, which had been airing in the same time slot as Dynamite and also on a free-to-air channel.

* Dynamite benefits from reaching considerably more people than any of its competitors.

* Full episodes of Dynamite on ITV4 have reached 2.8m people, based on 5+ consecutive minutes of viewing.

* In its first year AEW programming on ITV channels reached 6.7m people, based on them having at least 5 consecutive minutes of viewing.

WWE programming currently airs live on BT Sport (subscription service) while Dynamite airs a couple of days later for free on ITV4. Here are numbers from the end of September courtesy of Backbodydrop.com:

RAW live on September 28th – 70,300
NXT live on September 30th – did not chart
Smackdown live on October 2nd – 50,700
AEW Dynamite from September 30th (aired October 2nd) – 149,000

WWE shot themselves in the foot in the UK moving to BT Sports over Sky Sports.

Sky Sports comes as part of most of the broadcast packages you get over here with Virgin Media and Sky themselves whereas you have to pay extra to add BT Sports to your package, and I know a lot of people myself included that just want to do that.

So the fact AEW is available on free to Air TV is a big factor in AEW absolutely destroying them in ratings but you have to work with what you have and I doubt AEW will mind the reason for it.

 

[Chris]

Thank you for providing context I otherwise probably wouldn't have known lol

 

[Kiffy Lube]

Where are the numbers of people that watch WWE on Hulu the next day?

 

[Dmac]

Thank you for providing context I otherwise probably wouldn't have known lol

Yeah I felt like I needed to add context instead of just declaring WWE is losing in ratings to AEW.

I'm sure people would have been like wtf?

Where are the numbers of people that watch WWE on Hulu the next day?

Hulu isn't a thing over here to my knowledge.

 

[Kiffy Lube]

Everyone has a VPN so they have access.

 

[Dale]

I get why companies do it to champion their product but without context it just reeks of desperation.

 

[Hidden Blaze]

Didn’t Impact use to be WWE over there as well? Or am I mistaken. I know Impact use to beat WWE somewhere.

But yeah, very likely comes down to them having the better TV Deal.


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[Dmac]

Didn’t Impact use to be WWE over there as well? Or am I mistaken. I know Impact use to beat WWE somewhere.

But yeah, very likely comes down to them having the better TV Deal.


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I'm not saying definitely no but I don't remember that.

It used to be on a really random channel here that is mainly really old reruns of Game shows. I couldn't tell you off the top of my head which channel, if any Impact is on here now.

 

[Hidden Blaze]

I'm not saying definitely no but I don't remember that.

It used to be on a really random channel here that is mainly really old reruns of Game shows. I couldn't tell you off the top of my head which channel, if any Impact is on here now.

I’ll look around and find out where. But I remember it use to win some place. Just not where it was.


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[Hidden Blaze]

Seems it was just one time maybe

TNA Beats WWE in United Kingdom Ratings - Details

For the week ending August 2nd... TNA Impact from July 30 drew 70,000 airing on Saturday August 1st (an airing of the July 23 show earli [...]

www.wrestlingnewssource.com

I also saw a story about beating them in Germany once. Also a forum post from some forum about Australia.


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[Dmac]

I’ll look around and find out where. But I remember it use to win some place. Just not where it was.


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Huh. I just found that Impact is now on an actual Sports channel here. A lesser known one but still.

 

[Dale]

All depends on what you call a "better tv deal" aswell. AEW might get more viewers on a basic channel as opposed to WWE on an expensive subscription channel but logic would also say that AEW would get a pittance in TV money compared to WWE.

 

[Hidden Blaze]

All depends on what you call a "better tv deal" aswell. AEW might get more viewers on a basic channel as opposed to WWE on an expensive subscription channel but logic would also say that AEW would get a pittance in TV money compared to WWE.

In this case, I mean just reaching more viewers. I'm sure WWE is making more money off their deal for sure.

 

[Dmac]

Oh 100% WWE are getting way more money from BT than AEW are from ITV that is not in question at all.

It's just the whole "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Situation.

If no one is watching it, what's the point?

 

[Hidden Blaze]

Oh 100% WWE are getting way more money from BT than AEW are from ITV that is not in question at all.

It's just the whole "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Situation.

If no one is watching it, what's the point?

Is there any data on the % of people who get BT who watch it?