To say AEW head Tony Khan is happy with the revenue for this Sunday's All In at Wembley Stadium would be an understatement.
In an interview with CNBC's Street Signs, Khan said, among other things, that the pay-per-view advances (pre-buys) for Sunday are "incredibly strong" and their "biggest in years." He said it's "one of their top two of all-time" and could be their biggest ever with PPVs when it's all said and done.
The most purchased PPV in company history is All Out from September 2021 that did a reported 205,000 buys. One difference for this Sunday is that the PPV event begins at 1 PM Eastern as opposed to their traditional start time of 8 PM Eastern.
Khan said All In will "make a ton of money" for the company and even before the pay-per-view sales, it's a "wildly profitable event" with ticket sales in the neighborhood of $10 million already.
He expects t-shirt sales for Sunday to be "through the roof" and assured fans that he is bringing a lot of shirts to the event.
Khan again claimed AEW is the number one wrestling company in the UK by "all major business metrics" based on both their weekly TV audience on ITV and this Sunday's event.
"(The UK) is a place where we're not just a challenger brand, but the industry leader," Khan said.
