He [Tony Khan] didn’t mention PPV that night but later said it was one of the two biggest of the past year, with Revolution, the Sting retirement show, which did 180,000 buys. At press time the numbers we have are up 40.8 percent from the Forbidden Door show for television buys as of the same number of days after the show. The streaming numbers were up closer to 45 percent from that show at press time. If we estimate 120,000 for the last show, this would work out to a preliminary estimate at press time of in the 167,000 to 173,000 range. About 46.2 percent of the All In buyers also purchased Forbidden Door. Of the people who purchased SummerSlam on PPV, only 5.5 percent purchased All In, which is a much lower percentage crossover as recent WWE shows have had 10 percent or more crossover buys with AEW in the same month.
That number would be well above most predictions before the show, and keep in mind it was live at 1 p.m. Eastern and 10 a.m. Pacific for the main show, rather than the usual prime time. Last year’s All In ended up at around 205,000 buys. Based on how late buys do, this looks to end up being around the fourth or fifth largest in AEW’s history.