4/11 Impact Rating Sucks

[Dolph'sZiggler]

.75 for Aries & Roode... wtf is wrong with people. fuck 'TNA fans'

 

[seabs]

How do Aries and Roode usually do? They don't always drop do they?

 

[Dolph'sZiggler]

no idea

 

[Snowman1]

.75 for Aries & Roode... wtf is wrong with people. fuck 'TNA fans'

Assuming 25% of the TNA fanbase is casuals, all of them tuned out since they didn't care about the babyfaces.

 

[Dolph'sZiggler]

I wouldn't say it is safe to assume at all that casuals don't like team Mexiblow. At least not judging by the reactions they get from most live crowds.

 

[Stopspot]

Man, the show was advertised TWO STRAIGHT WEEKS on TELEVISION as a mini-PPV, you can't call them out on that part. The crowd they got (2.5k-3k) is another thing. It was a good promotion of this episode on TV no matter if we hated or loved the show. Stop being a smartass for a bit.

Anyway, this is just another roller-coaster boat with TNA ratings, as usual. Next week it'll probably be back to 1.1 and 1.4 million viewers. You really can't tell, it's un-fucking-beliavable with TNA's audience.

I'm a smart ass? For having an honest opinion and being willing to give criticism instead of just sweeping it under the rug and pretending like nothing is wrong? Okay then.

You seem to think that I hate TNA since I am willing to discuss negatives. Far from it. I highly enjoy TNA and I want to see them succeed. But "bad subjects" like TNA's monkey run marketing department should not be a taboo subject. The first step to turning a negative into a positive is to acknowledge it and discuss it. We do it all the time with WWE so why not TNA?

I've got a bachelors in communication science. So maybe that makes me more critical of their marketing since I look at it as a professional instead of a fan. But still, TNA books weeks in advance, longterm. That means that this episode was planned maybe months back. They should have easily been able to hype this episode since the Chicago tapings at least. Two weeks is not enough if you want to brand an episode as ppv quality. That would be like WWE deciding to start hyping and marketing Wrestlemania on the RAW before it. TNA should be able to draw much bigger crowds and ratings than they currently are. They have the talent and the drive to do it. But there are a couple of figurative road blocks in the way, they need to develop a marketing strategy that stretches further than hyping Dixie Carter's twitter every week. They are part of the fricking Viacom network. There should be TNA ads on CBS, MTV, MTV2, VH1 and Nickelodeon to start with, all part of the Viacom family.

I love TNA's product and talent, I want to see TNA succeed. But I am not afraid of giving it tough love and pointing out when they did something wrong or not as good as we all know they can. To just go by the "stop complaining and enjoy the show" approach is the easy way out. And we won't get the TNA that we want and know it can be by taking that approach.

You say I am a smart ass. I say I am willing to say what needs to be said.

 

[Crayo]

i'm not a smart ass. I am stating an opinion. Two weeks is bad marketing. Since TNA plan and book weeks in advance this show should have been marketed since Lockdown at least. The promotion for this episode sucked.

This was promoted more than any other impact show. Regardless of how poor the advertising was, it can not be to blame. This was basically a PPV on a Thursday night and it has been advertised a lot.

 

[Stopspot]

I hardly saw it being promoted more than any other episode since they went on the road. For the Johnesboro taping we had tons of radio interviews and signings, same with the Chicago one. For this one I have seen nothing more than the on show hype.

 

[Testify]

How do Aries and Roode usually do? They don't always drop do they?

My memory just phoned me. It said Aries and Roode both drew low ratings during their reigns as the world champions (unfortunately). So, their segments do average ratings. Casuals don't seem to dig them as much as we do.

 

[Stopspot]

Isn't that common for most new top talent though? Especially when it sort of comes sudden? Roode had the BFG series to build him up but Aries was skyrocketed a bit into the main event around Dest X. Maybe their ratings would have improved down the road had they been allowed longer reigns (Okay so Roode had a very long one).

 

[Testify]

I'm a smart ass? For having an honest opinion and being willing to give criticism instead of just sweeping it under the rug and pretending like nothing is wrong? Okay then.

You seem to think that I hate TNA since I am willing to discuss negatives. Far from it. I highly enjoy TNA and I want to see them succeed. But "bad subjects" like TNA's monkey run marketing department should not be a taboo subject. The first step to turning a negative into a positive is to acknowledge it and discuss it. We do it all the time with WWE so why not TNA?

I've got a bachelors in communication science. So maybe that makes me more critical of their marketing since I look at it as a professional instead of a fan. But still, TNA books weeks in advance, longterm. That means that this episode was planned maybe months back. They should have easily been able to hype this episode since the Chicago tapings at least. Two weeks is not enough if you want to brand an episode as ppv quality. That would be like WWE deciding to start hyping and marketing Wrestlemania on the RAW before it. TNA should be able to draw much bigger crowds and ratings than they currently are. They have the talent and the drive to do it. But there are a couple of figurative road blocks in the way, they need to develop a marketing strategy that stretches further than hyping Dixie Carter's twitter every week. They are part of the fricking Viacom network. There should be TNA ads on CBS, MTV, MTV2, VH1 and Nickelodeon to start with, all part of the Viacom family.

I love TNA's product and talent, I want to see TNA succeed. But I am not afraid of giving it tough love and pointing out when they did something wrong or not as good as we all know they can. To just go by the "stop complaining and enjoy the show" approach is the easy way out. And we won't get the TNA that we want and know it can be by taking that approach.

You say I am a smart ass. I say I am willing to say what needs to be said.

I didn't you were so stubborn man. It is a fact that this 4/11 show has been hyped as a fuck, and you just can't go against it

This was promoted more than any other impact show. Regardless of how poor the advertising was, it can not be to blame. This was basically a PPV on a Thursday night and it has been advertised a lot.

I can't put it more clearer than this to you Stopspot. If you're still willing to believe differently and still say it wasn't hyped on a FUCKING TELEVISION on PRIME TIME, then I have no further intentions to discuss it with you. Why? It is a fact. 1.3 million saw it on 3/28 , and 1.4 million people saw it on 4/4. FACT

Local promotion - completely another subject. Apples and oranges. Even on that area, Hogan did two interviews, Christi Hemme as on the radio, and Chavo & Shawn did a press conference. But again, that's apples and oranges.

 

[Stopspot]

Then what did they do wrong then. If 1.3 and 1.4 million people saw the advertisement in prime time then why didn't more tune in to watch?

Hyping it on their own show is good and all. But the average casual person is not going to remember something they saw on TV last week. The key for memorization is repetition (that's part of marketing 101). They need to have TV ads on daily on all channels on the Viacom network or at least on Spike. The reason WWE's marketing machine is such a success is because they have acknowledged that. They are everywhere. There are WWE ads on multiple times a day on USA, SYFY, ION and all their affiliates. Because they know that to draw the big numbers they need to constantly remind people to tune in to watch. TNA will never get above a 1.5 by marketing the way they do now.

As I said in another thread. Get their wrestlers out on the other channels on the Viacom network. Get TV ads out there at least once an hour (this might be Spike's fault) and repeat this until you have basically beaten the horse to death with a mallet. Hammer it into the casuals.

Better ratings equals more money from advertisements and wider exposure to more audiences. I don't know why fans feel like ratings don't matter. Sure you can enjoy the show right now even if the ratings go down, but if the ratings drop and TNA is forced to stop going on the road then it directly impacts the show you're watching as a "fan". Higher ratings means more income which can get put towards better venues, more advertisement, higher-end wrestlers, better production value, etc.

 

[Testify]

Then what did they do wrong then. If 1.3 and 1.4 million people saw the advertisement in prime time then why didn't more tune in to watch?

Hyping it on their own show is good and all. But the average casual person is not going to remember something they saw on TV last week. The key for memorization is repetition (that's part of marketing 101). They need to have TV ads on daily on all channels on the Viacom network or at least on Spike. The reason WWE's marketing machine is such a success is because they have acknowledged that. They are everywhere. There are WWE ads on multiple times a day on USA, SYFY, ION and all their affiliates. Because they know that to draw the big numbers they need to constantly remind people to tune in to watch. TNA will never get above a 1.5 by marketing the way they do now.

As I said in another thread. Get their wrestlers out on the other channels on the Viacom network. Get TV ads out there at least once an hour (this might be Spike's fault) and repeat this until you have basically beaten the horse to death with a mallet. Hammer it into the casuals.

I think even birds know that OVERALL TNA advertisment department sucks and that's been known for years now thus it needs drastic changes, but no no, you were pointing out to this episode in particular. Lets not go off-topic. Now going on discussing the suckishness of TNA advertizing is not an option for me. Another time.

Anyway, remember February 3rd 2011 episode, where "They 2.0" would be revealed (Impact was still in the IZ)?
Remember March 3rd 2011 episode (where Sting returned to battle Hardy, and TNa-Immortal trial ended)?

Those two episodes drew 1.34 and 1.39 respectively. And from what? From being advertised 3 weeks. And that promotion was on Spike TV, on IMPACT. Not local radio, not interviews. It accomplished what it needed to accomplish via television.

You don't need local advertising to help you gain viewership if you loaded that certain episode via TV on prime time. Local promotion will help you gain more people in the arena, but ratings? Dead horse, 1k up, 1k down, don't matter.

What went wrong with people seeing the full hype, and still not watching it? Who am I supposed to be to know? I don't know, maybe people were tired of wrestling for this week because of WM and RAW. I believe it's one of the reasons for sure, but I'm not finding excuses.

All I can say, TNA did a good job on TV and story is closed there for me. This is not the first time a PPV-special TV show has been advertised as fuck and still didn't get ratings (just remember Whole fn show 2010), nor it'll be the last.

 

[Roi]

Sucks.

 

[Farooq]

Coming off Wrestlemania week and a good Raw might have hurt them. Since people usually set their schedules to go to Wrestlemania, they might have neglected TNA in the being. While yes these are two different company fanbases, Wrestlemania is also something lots of people watch and attend, since it's one of the most watched programs in the entire year. I'm sure a good amount of TNA/WWE fans caught Wrestlemania more important then this weeks TNA. So they adjusted their schedule so they could attend the event or watch it, instead of having it normal and watching TNA. And maybe others were satisfied with this weeks Raw, so they didn't really feel like watching TNA. That's the only conclusion I can think of, if the show was as heavily advertised as many say it was. I'm sure TNA will be on the right track next week though.